网站标题
ZHAO XIN




JAZZ
JAZZ

品牌设计Brand Design此爵士乐品牌以“即兴”作为核心视觉方法。设计并不试图为爵士建立一种稳定、可复制的风格，而是将爵士音乐中瞬时生成、不可预演的特质，转译为一种高度不稳定的视觉系统。拼贴、错位、断裂的图形结构与高饱和、冲突性的色彩并置，模拟即兴演奏中节奏的偏移、旋律的叠加与情绪的爆发。标志与版式在不同媒介中的反复变形，既是对爵士“自由”的回应，也是一种对秩序的持续干扰，使品牌始终处于生成中的状态，而非被定义的结果。
This jazz brand adopts "improvisation" as its core visual approach. The design does not attempt to establish a stable and replicable style for jazz, but rather translates the instantaneous, unpredictable characteristics of jazz music into a highly unstable visual system. Collages, displacements, and fragmented graphic structures are juxtaposed with highly saturated and conflicting colors, simulating the shifts in rhythm, the superimposition
of melodies, and the bursts of emotions during improvisation. The repeated distortions of the logo and layout in different media are not only a response to the "freedom" of jazz, but also a continuous disruption of order, keeping the brand in a state of constant generation rather than being a defined result.









搭 DĀDĀ
品牌设计
Brand Design「搭 DĀ」是一个发生于山野与乡野之间的临时体验品牌。品牌从“搭”这一朴素行为出发，以树枝、自然材料与现场条件为基础，通过身体介入，使结构短暂成立，也让人与环境发生一次轻盈、可撤回的相遇。
视觉系统以“可变”为核心。标志随场域、媒介与行动不断生成，如树枝般交叠、依靠、失衡与重组；高饱和色块、图像拼贴与手写线条通过并置、覆盖和断裂，保留现场的杂糅感与行动痕迹。「搭 DĀ」不追求固定、完整的品牌形象，而将视觉作为持续记录与生成的工具：不占有自然，也不留下永久结构，只在需要时搭起，在离开时撤走。
DĀ is a temporary experience brand rooted in rural and mountain landscapes. It begins with the simple act of “building together,” using branches, natural materials, and site-specific conditions to create structures that exist only for the moment—allowing people and the environment to meet in a light, reversible way.
Its visual system is built around variability. The logo continuously adapts across places, media, and actions, resembling branches that overlap, lean, lose balance, and reassemble. Bold color blocks, image collage, and hand-drawn lines preserve the spontaneity and traces of the site through layering, interruption, and juxtaposition. Rather than presenting a fixed brand identity, DĀ treats design as an evolving tool for recording action: occupying nothing, leaving no permanent structure—built when needed, removed when the moment ends.